S E A R C H E N G I N E m A R K E T I N G

Search Engine Marketing (SEM)

Pay Per Click and Search Engine Marketing: Pay Per Click Advertising is a form of paid digital advertising where advertisers pay for each click by users to access online ads. It is an alternative approach of increasing traffic, engagement and further sales through paid advertising in place of the organic SEO Service. It’s often presumed to be synonymous to Search Engine Marketing but PPC advertising is not only available for search engines but also used on prominent social media networks such as Facebook, Instagram, LinkedIn, and Twitter.

There are various pay per click tools for advertising on different platforms such as Google Adwords, Bing AdCenter, Facebook Ad Manager, Linkedin Campaign Manager, Taboola, Criteo.

Pay Per Click Advertising Process

We are a leading PPC management company in India with years of experience in delivering result-oriented PPC campaign management services to clients from diverse industries. For successful PPC management, our experts devise an advertising strategy after deep research and historical data analysis.

1. Research and analysis of businesses along with target markets.
2. Analysis of target customers and competitors.
3. Estimation of budget and campaign duration based on your goals.
4. Analysis of keyword, creative design, and PPC campaign setup.
5. Managing bidding, Quality Score, CTR, and CPC of the campaign.
6. Analysis of website, landing page and call to action of PPC campaign.
7. A/B testing if required (On higher budgets only) and Google Analytics configuration.
8. Setting up remarketing campaigns and their analysis.
9. Checking of low-performing ads, keywords, and campaigns.
10. Report preparation and performance analysis.